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In the world of search engine optimization (SEO), staying on top of Google’s spam policies is crucial to ensure that your website ranks well in search results and avoids potential penalties.
Google, as the most widely used search engine in the world, sets strict guidelines to ensure that online content is relevant, useful and free of misleading or harmful practices.
Learn about Google Web Search Spam Policies
Deceptive or Covert Content
Google prohibits the use of techniques that mislead users or search engines, such as cloaking text or links, inserting hidden content, or manipulating keywords to trick search engines. It is important that all content on your site is clearly visible and accessible to users and search engines, without attempting to hide information or otherwise mislead.
⮞Use white text on a white backgroundHiding text behind an image
⮞Using CSS to include text off-screen
⮞Selecting 0 as the font size or opacity value
⮞Hiding a link by including a hyperlink in only one character (for example, in a comma in the middle of a paragraph).
Disappointing Practices
Google penalizes content that provides a disappointing experience for users, such as excessive use of ads, unauthorized or deceptive redirects, or the installation of unwanted software on users’ devices.
Deceptive redirects are a form of spam that attempts to show users and search engines different content than expected.
Duplicate or Irrelevant Content
The use of duplicate or irrelevant content that does not add value to users. Avoid copying content from other websites without permission and make sure your content is unique, original and relevant to your audience.
Also, avoid creating doorway pages or pages of little value that exist solely to drive traffic to your website.
Doorway pages are web pages created specifically to manipulate search engines and artificially rank in search results for certain search queries. These pages are usually optimized with specific keywords and designed to redirect or send users to other pages on the site that may contain more relevant or specific content.
Link Abuse
Google penalizes link abuse, such as buying or selling links, misleading links or creating low quality links. Build links organically and naturally.
Malicious or Dangerous Behavior
Google prohibits any malicious or dangerous behavior that may harm users or other websites, such as distributing malware, engaging in phishing activities, or manipulating search results for fraudulent purposes. Be sure to protect your website against potential security threats and act ethically and responsibly online.
Reuse of Expired Domains
Reusing an expired domain may seem like an easy solution to improve your search engine rankings. However, this practice can be detrimental if you host content that lacks value to users.
For example, if a former non-profit medical charity site now sells commercial medical products, this may be considered expired domain abuse.
Keyword Abuse:
Keyword overuse is an ill-advised tactic that attempts to manipulate ranking in search results. Artificially stuffing a web page with keywords or numbers can result in a negative user experience and low search engine rankings.
Avoid listing cities and countries without providing real value or repeating a keyword too many times in an unnatural way.
Keeping your website in compliance with Google Web Search spam policies is critical to ensure your long-term online visibility and success.
