SEO monitoring is important to evaluate the work that has been done, to review the impact of the strategies and actions implemented on the website, identify opportunities for improvement, detect technical problems and adapt to changes in search algorithms.
This allows for continuous adjustments to improve cleanliness and maintain competitiveness in the market.
Actions to perform Seo monitoring
- Keyword monitoring:
Use tools such as SEMrush, Ahrefs or Google Search Console to track the performance of your target keywords.
This involves regularly monitoring keyword positions in search results, analyzing trends and changes in ranking, identifying new keyword opportunities and adjusting content strategy and optimization accordingly.
- Organic traffic analysis:
Watch how organic search traffic evolves over time, this part is the most important because you will monitor if what you are doing is really working, since the purpose of seo is to increase organic traffic.
If it decreases you need to review several factors:
changes in the search algorithms of Google or other search engines,
increased competition in the search space,
changes in keywords used by users,
technical problems on the website that affect indexing or loading speed,
Google penalties due to incorrect SEO practices.
deletion or significant changes in website content,
changes in user behavior or search trends.
- Ranking tracking:
Keep track of your pages’ positions in search results.
- Competitor monitoring:
Monitor your competitors’ SEO strategies to identify opportunities and threats.
- Regular audits:
Perform technical and content SEO audits periodically to identify and correct issues that may be affecting your search engine performance.
- Content optimization:
Make sure your site content is optimized for both search engines and users, including structure, readability and relevance.
- Link tracking:
Monitor inbound and outbound links to ensure they are contributing positively to your site’s SEO.
- Track engagement metrics:
Look at metrics such as bounce rate, time on site and conversion rate to assess how organic traffic is interacting with your site.
As it is the year 2024, there are new tools and methods for SEO tracking.
Artificial intelligence and machine learning:
SEO tracking tools can integrate artificial intelligence technologies to provide more advanced and accurate analysis of SEO performance, as well as identify emerging patterns and trends.
Tools
- MarketMuse: Uses artificial intelligence to analyze existing content on your website and suggest improvements based on target keywords and search trends.
- BrightEdge: Offers predictive analytics and AI-driven recommendations for improving SEO performance, as well as optimizing content strategy and website structure.
- Serpstat: Uses AI to analyze competitor data, identify keyword opportunities and provide detailed insights into SEO performance.
- CognitiveSEO: Uses AI to analyze links, content and other SEO factors, and provides recommendations to improve search engine rankings.
- Ryte: Provides AI-based SEO analysis to identify technical issues, optimize content and improve online visibility.
Optimization for Voice Search:
Given the growth of voice search, it is important to track how this technology affects traffic and search rankings, it is important to match keywords and content to voice searches.
Visual Search:
SEO tracking could include optimizing for visual search, strive to have images optimized using descriptive names, relevant ALT tags and clear titles.
Tools to track your visual search
- Google Image Search: You can use Google Image Search to see how your visual content is showing up in image search results and how it compares to your competitors.
- Pinterest Trends: This tool provides information on the most popular visual trends on Pinterest, which can help you understand what type of visual content is resonating with users.
- TinEye: This reverse image search tool allows you to find where your visual content is being used online and how it is displayed on different websites.
- Brandwatch Image Insights: This tool analyzes millions of images online to provide information on how your brand is displayed in social and digital images around the world.
- Google Lens: Google Lens uses visual recognition technology to identify objects, places and other items in images and provide relevant information about them. You can use it to see how your visual content performs in visual search.
Core Web Vitals user experience and metrics:
In addition to traditional SEO metrics such as traffic and rankings, tracking in 2024 could focus more on user experience-related metrics such as page load time, interactivity and visual stability.
Structured data analysis and featured snippets:
Keeping a close eye on how Google displays featured snippets and other rich results can provide valuable insights into what type of content goes best with users and how to optimize to appear in these featured spaces.
Search personalization:
SEO tracking tools could incorporate search personalization to better understand how different user segments view and respond to search results.
