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SEO is an essential part of your Shopify store’s success.
Many aspects of SEO on Shopify can be done without additional plugins.
The platform offers built-in tools that allow you to optimize your store for search engines.
¿How to Add Keywords to Improve your Shopify Store SEO?
Adding effective keywords is critical to improving SEO, these keywords help search engines understand what your store is about and display it in relevant search results.
1. Keyword Research:
You can use tools such as: keyword Tool, Google Keyword Planner, SEMrush, Ubersuggest or Ahrefs to find keywords related to your industry, products and service.
It is important to Create a Keyword Research Document, it is best to organize your keywords in a document, categorizing them according to their relevance and search volume.
You can include metrics like monthly search volume, keyword difficulty and cost per click (CPC).
Method for choosing the best keywords.
Search Volume: This metric indicates how many times a keyword is searched for on average (usually a month).
Competition: The competition of a keyword refers to the difficulty of ranking for that keyword in search results.
Cost Per Click (CPC): This will give you an idea of how much you should pay per click if you decide to use paid search ads for that keyword.
To make it even easier for you, in some tools on the right side you can see the score, the lower it is, the easier it will be.
In other tools it is by color, green is easier to rank for with red being more difficult.
2. Metadata Optimization:
Page Title: Use relevant keywords in the title of each page of your store.
Meta Description: Write unique and descriptive meta descriptions that include relevant keywords and encourage users to click through to your site in search results.
In your Shopify admin panel, go to “Online Store” and then “Preferences”.
In the “SEO Preferences” section, you can edit the “Page Title” and “Store Description” to include relevant and attractive keywords.
3. Content Optimization:
Create useful, relevant and original content that answers your audience’s questions and needs.
Add keywords in a natural and relevant way in the content.
Use the text editor in Shopify to enhance your content and highlight important keywords in the text.
4. Image Alt Tags:
Be sure to add descriptive alt tags to all images in your store. These tags provide information about image content to search engines and can improve your store’s visibility in image search.
For each image in your store, go to the “Settings” section and click “Edit” next to the image.
In the popup window, make sure the “Alt Text Tag” describes the image content using relevant keywords.
5. Descriptive URLs:
Use descriptive, SEO-optimized URLs that include relevant keywords. Avoid long and complicated URLs and use hyphens to separate words in the URL.
Go to the “Settings” section of each product or page and click “SEO” to edit the URL.
6. Strategic Keyword Usage:
Use keywords in strategic areas of your store, such as headings, product titles, subheadings, and internal links.
Popular SEO plugins for Shopify
Plug in SEO: Provides automated SEO analysis, including SEO audits, metadata corrections, broken link monitoring and load speed optimization.
SEO Manager: Provides tools to optimize metadata, generate XML sitemaps, add alternative title tags and perform SEO audits to improve search engine visibility.
SEO Booster: Helps optimize your store content, including metadata, URLs, images, and internal links. Also offers keyword tracking and competitor analysis.
Smart SEO: Automates metadata optimization, suggests relevant keywords, optimizes images and generates XML sitemaps to improve search engine visibility.
Bulk Image Edit & Alt Text: Facilitates image optimization in your Shopify store by allowing you to edit and add alt tags to multiple images at the same time, which improves accessibility and indexability for search engines.
By implementing these SEO practices in your Shopify store, you will be improving your store’s visibility and attracting more quality organic traffic.
