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SEO measurement is crucial because it allows you to evaluate a website’s performance on search engines, identify areas for improvement, make informed decisions, keep a close eye on the competition, and justify resource allocation.
What are the important SEO KPIs in 2025?
In 2024, with the continued evolution of search algorithms and user trends, certain metrics become more relevant. Here are some of the main SEO KPIs and metrics to track:
Keyword position
Monitoring the position of your target keywords in search results is fundamental to evaluate your online visibility and the effectiveness of your SEO strategy.
Tools such as SEMrush, Ahrefs and Moz provide accurate keyword ranking data.
SEMrush provides valuable information about the position of keywords in Google search results.
Understanding what it means to achieve one position or another can be crucial to make informed decisions in our SEO strategy.
Top 3:
These top spots ensure maximum visibility, as users can see and click on the search result directly, usually without scrolling.
Position 4-10:
Staying on the first page of search results guarantees good visibility and brand recognition. However, the lower we are on the page, the lower percentage of total organic traffic we will capture.
Position 11-20:
Being in these positions indicates that our URLs are on the second page of search results.
Position 21-100:
From the second page of results, visibility and organic traffic captured are practically nil. This is where we should focus our efforts on optimizing content.
Pages crawled and indexed.
The number of pages crawled and indexed by search engines is a key metric in SEO.
Indicates how many pages of your website have been found and stored in a search engine index.
Website position
This metric indicates what average position your website is in for certain keywords in search engines.
It is important to note that the position displayed in Search Console is not the same for all search queries. Each query can have its own individual position, and the average position is just an average of all those positions for all queries that generated impressions.
Organic Traffic
Organic traffic represents the amount of visitors coming to your website through unpaid search results. An increase in organic traffic indicates better visibility and relevance in search engines.
Acquisition Channels
Acquisition channels are vital to measure the different means or sources through which visitors, leads or customers reach your website.
Organic Search (SEO)
Traffic that comes only from search results in search engines.
Referrals
Refers to visits to your website that come from external links on other websites.
Social:
refers to visits to your website that come from links shared on social media platforms.
Email (Email Marketing):
refers to visits to your website that come from links included in your email campaigns.
Paid Search (SEM):
Paid search traffic, also known as SEM (Search Engine Marketing) refers to visits to your website that come from paid ads on search engines
Direct:
Refers to visits to your website that come from users who directly type your site’s URL in the browser’s address bar or who have your site saved in their bookmarks.
Click Through Rate (CTR):
CTR is the percentage of users who click through to your website after viewing it in search results. Improving CTR can be an indicator of the relevance and attractiveness of your content to users.
ROI:
ROI, or Return on Investment, is a key metric in any marketing strategy that measures the effectiveness and profitability of an investment made.
It is calculated by comparing the benefit obtained with the cost of the investment and is expressed as a percentage or an absolute value.
Time on Site and Bounce Rate
Time on site is the average amount of time a user spends on your website during a session.
By 2024, it is not only important that they spend time on the site, but also that they are actually doing something.
Bounce rate is the percentage of users who leave the site after viewing a single page.
The time users spend on your site and the bounce rate can provide information about the quality and relevance of your content. A longer time on site and a lower bounce rate generally indicate more useful and satisfying content for users.
Clicks and impressions
Impressions refer to the total number of times a web page has appeared in search results.
Clicks refer to the total number of times users have clicked on a link on your web page from the impressions that appear in the search results.
Domain Authority and Link Quality
Domain authority and quality of inbound links remain important factors in search engine ranking. Tools like Majestic and Moz help you evaluate the strength of your link profile.
User Experience
Metrics such as page load speed, mobile-friendliness and ease of navigation contribute to the user experience, which can indirectly affect SEO performance. Google Search Console provides valuable data on user experience.
What are the important conversion KPIs in seo?
Conversion KPIs are key metrics that indicate how website visitors interact and take action after arriving at the site from search results.
Conversion Rate: Measures the percentage of visitors who complete a desired action on the website, such as completing a form, making a purchase or subscribing to an email list.
Conversion Value: Calculates the monetary value of each conversion made on the website. This can be useful for determining the return on investment (ROI) of SEO activities and for prioritizing efforts in areas that generate the most revenue.
Cart Abandonment Rate: Measures the percentage of users who abandon the checkout process before completing a transaction.
Subscription Rate: Measures the percentage of users who subscribe to an email list or newsletter after visiting the website.
Content Download Rate: Measures the percentage of users who download relevant content, such as ebooks, guides or reports, after visiting the website.
Registration Rate: Measures the percentage of users who register for exclusive content, webinars or events after visiting the website.
Being aware of these SEO KPIs and metrics in 2025 will help you better understand your website’s search engine performance and adjust your strategy to more effectively achieve your goals.
